An industry first! Jingdezhen Langjiu Ceramic Culture and Art Center grandly reopens_Huayi_Integration_Quality

"Jingdezhen Langjiu Ceramic Culture and Art Center will be a platform for the integrated development of the liquor industry and artistic ceramic creation. We must not only showcase the beauty of Langjiu's "porcelain and wine", but also learn more broadly and develop multi-party cooperation, Attract more high-quality resources such as artists and masters who are willing to contribute to the innovation and development of art with Langjiu, continuously improve creative skills, use the power of the organization to promote designer brands, master brands, expand the value of ceramic art brands, and continue to promote China The beauty of the fusion of ceramic art and Langjiu traditional brewing skills.”

On June 22, Jingdezhen Langjiu Ceramic Culture and Art Center was grandly opened in the presence of everyone. Liu Yi, President of Langjiu Group, said frankly. The original intention of the establishment of the center.

Following the first Ceramic Art Festival in the liquor industry, Langjiu has set a precedent by building the first ceramic art-themed cultural center in the liquor industry in Jingdezhen. Its launch is not only an important demonstration of the steady progress of Langjiu's quality, brand, and taste construction, but also a sign that, led by Langjiu, the liquor industry is constantly upgrading in a more diversified and artistic direction.

Picture: The ribbon-cutting ceremony for the opening of Jingdezhen Langjiu Ceramic Culture and Art Center

["The only pottery bottle storage" pursues the ultimate three products]< /strong>

“Today, when Jingdezhen is building a ‘City of Thousands of Pavilions’ and polishing its beautiful business card of ‘Millennium Porcelain City’, Langjiu came to Jingdezhen from the left bank of the Chishui River thousands of miles away. , just to create a relationship between porcelain and wine that spans mountains and rivers.”

Porcelain and liquor are the most Chinese symbols in the history of civilization for five thousand years. After meeting on the left bank of the Chishui River, they were integrated into the manor’s sauce wine Qinghualang. The gene of ceramic craftsmanship has long been engraved into the core of Langjiu and has become an important part of the construction of Langjiu's third grade.

Over the past 20 years, while Langjiu has been continuously expanding production and storage, and improving the vintage quality of base liquor on a large scale, it has also created a brewing and storage system of "growing, cultivating and storing" based on three-dimensional ecology. As a result, five storage forms of base wine have been formed: open storage, tank storage, jar storage, cave storage, and bottle storage at different fermentation stages.

Among them, vase storage is vase storage. The pottery bottle has good solidity and density, and its microporous network structure can slowly guide oxygen from the outside.It enters the wine body and becomes a "living" wine. It is opaque and has slow heat conduction, which avoids the reaction between light and wine. Each bottle of Maoxianglang wine can continue to mellow and develop fragrance in the porcelain bottle. As the last step, the quality of the porcelain bottle storage also determines the quality of the old wine.

In addition, the quality, style, shape and other factors of the pottery bottle all determine consumers' first impression of Langjiu products and brands. In important festivals and events, the porcelain bottle packaging of Langjiu co-branded products is an important expression of Langjiu, and over time it has become the taste asset of Langjiu.

“In order to make the best porcelain and promote quality, brand and taste throughout the entire chain, Langjiu has built the largest high-end ceramic bottle production base in Asia - Huayi Ceramics - in Hejiang, Luzhou. "Liquor makes the best wine storage device." As Xiao Shuming, general manager of Huayi Ceramics, said at the scene, Hejiang Huayi Ceramics, a wholly-owned subsidiary of Langjiu Ceramics, is an important carrier of the "three products" of Langjiu Ceramics.

Picture: Langjiu Huayi Ceramics

It covers an area of ​​400 acres and is adjacent to the Luzhou production area. Earth ores from all over the world are collected in Hejiang Huayi Gathered together, through fine grinding and fine screening, grouting, blanking, high-temperature firing, and quenching into porcelain, and then artistically polished with decals and gold inlays, the form is completely transformed into a wine that has both the function of improving wine quality and artistic appreciation. The best container, planning to produce 60 million high-end ceramic bottles annually. From clay to pottery, the production of wine bottles requires hundreds of processes and repeated firings. Langjiu has developed a number of national patents for this purpose.

Xiao Shuming also said: "In February this year, Langjiu launched a new factory construction project next to Longma Winery, planning to invest 1.5 billion yuan, and will plan to build the largest ceramics center in the west, providing ceramics and The deep integration of liquor has developed a new platform. ”

With the help of top equipment and technology, Hejiang Huayi has realized the automation of production equipment, logistics and transportation, and data collection, which has greatly improved production efficiency and product quality. When it comes to delicate work such as decals and gold inlay that can only rely on manual work, the "craftsman spirit" is fully demonstrated here.

Science and ingenuity have brought about tens of millions of standard wine bottles that are flawless, and the ceramic art wine is dazzling and shines with humanistic brilliance. In this regard, ceramic art master He Bingqin, who has the dual identity of Jingdezhen ceramic artist and Langjiu art consultant, said at the scene: "Langjiu people are not only committed to making good wine culture, but also integrating the porcelain and wine culture with each other to complement each other and create a famous wine.Work hard to achieve the new three-ism goals of famous porcelain and famous artists and move forward confidently. I firmly believe that this precious business card will be famous all over the country and even around the world. ”

Picture: Jingdezhen Langjiu Ceramic Culture and Art Center

[The perfect combination creates the first liquor brand of Chinese ceramics]

As one of the representative companies in the liquor industry that has made outstanding achievements in the field of ceramics, Langjiu’s promotion of ceramic crafts is no longer limited to itself, but “building a nest to attract phoenixes”, with China’s only world-class modern The Baijiu Manor serves as a platform to attract ceramic masters, experts and people from various fields to jointly build and share the "porcelain and wine fusion" business.

Just last June, Langjiu reached a cooperation agreement with Jingdezhen City. The Langjiu Ceramic Art Center was established in this "Porcelain Capital of China". Subsequently, Langjiu reached a strategic cooperation with the Sichuan Academy of Fine Arts and agreed to jointly promote the development of ceramic art.

In January this year, Langjiu held the Ceramic Art Center. At the industry's first Langjiu Manor Ceramic Art Festival, nearly 800 ceramic works by world-class masters were unveiled, and more than a hundred national and provincial ceramic masters gathered. Under the support of Langjiu, the fusion of wine and porcelain was also reflected in reality. At this meeting, Langjiu signed a strategic cooperation agreement with the China Ceramics Industry Association, and the Langjiu Ceramic Products Research Center was also officially unveiled at the art festival.

Picture: Langjiu Manor Ceramic Art Museum

Now, Jingdezhen Langjiu Ceramic Art Center has been grandly opened after a year of construction, marking another big step forward in Langjiu’s porcelain and wine fusion business, according to the staff. Covering a total area of ​​more than 3,000 square meters, more than 200 sets of ceramic artworks are displayed on the first floor., there are both masterpieces by masters and specially created works based on Langjiu themes. On the second floor are three master studios and hand-painted work areas, which will become a venue for some ceramic art activities and training activities in Langjiu.

In this regard, Liu Yi said: "Create value in valuable places, create value with valuable people, and create value with value. We firmly believe that the perfect combination of "famous teachers, famous porcelain, and famous wine" , we will be able to match Langjiu’s high internal quality with higher external value and cultural connotation, and work together to serve consumers’ better lives.”

Picture: Liu Yi, President of Langjiu Group

Wu Yueshen, Executive Vice Chairman of the China Ceramics Industry Association, said: "The establishment of Jingdezhen Langjiu Ceramic Culture and Art Center allows Jingdezhen's thousand-year porcelain capital culture and century-old Langjiu culture to complement and complement each other. It has achieved organic integration and built an open, efficient, shared and win-win "porcelain + wine" cross-border cooperation platform for wine companies, ceramic production companies and ceramic artists, which will definitely promote the high-quality development of the industry."