In recent years, the industry has been reshuffled, the market has shrunk, and demand has increased. Upgrading, competition is intensifying, and ceramic brands need to build strong core competitiveness in order to stand out in the industry and achieve growth against the trend.
To this end, General Ceramics truly responds to industry and brand development trends , using Jiangjun Business School as a platform, through an excellent talent team and diversified training activities, we can accurately introduce excellent brand culture and professional skills to the terminal, thereby building a strong core competitiveness and escorting the rise against the trend and the breakthrough. !
Accumulate electricity and prepare for battle
From July 10th to July 12th, "Break the game and take off, empower the terminal" - the General Ceramics National Training and Beijing City-wide Linkage Launch Meeting kicked off!
▲General Xiao Huicheng, general manager of Ceramics Beijing Marketing Center, delivered a speech at the opening of the training
In order to be in the best condition to welcome the city-wide linkage of Beijing when the fire started, and at the same time to promote the terminal With the growth and transformation of the marketing team, many General Ceramics marketing officers gathered together to learn and improve all-round marketing service skills through multi-dimensional special training courses, thereby empowering the development and upgrading of the terminal, breaking through and taking off!
▲Jiangjun Enterprise Liu Han, Director of the Image Construction Center, gave a wonderful lecture
Brand, product and marketing are the "nuclear weapons" of terminal competition. In order to make the terminal marketing team more accurate and professionalIn the course, Mr. Liu Han, Director of General Corporate Image Construction Center, gave a professional and in-depth interpretation of brand culture, product value creation and diversified channel development management, guiding marketing officers to gradually master the brand's core competitiveness. And it is widely used in actual terminal combat, making sufficient ammunition preparations to outsmart the terminal market!
▲Jiang Shang The college’s internal trainer Li Fang gave wonderful lectures
In addition to mastering the core competitiveness of the brand, you must have strong professional practical capabilities to win in the market Take advantage. To this end, Teacher Li Fang, an internal trainer at Jiangjun Business School, gave an in-depth course on terminal activity decryption to the soldiers based on their marketing service capabilities, using professional power to drive a leap in the competitiveness of the terminal team!
▲Soldiers Focus and actively participate in the course
▲Passionate interaction, stimulate enthusiasm for learning
▲Excellent performance soldiers received commendations and awards
Sprint at full speed · Full firepower
In order to stimulate the morale and passion of the marketing team to the greatest extent, strengthen The soldiers' activity execution ability laid a solid foundation for the victory of this city-wide linkage. This training also carried out targeted explanation courses of the activity plan and an exciting launching ceremony, which launched the all-out sprint mode for the soldiers!
▲ Ms. Zhang Wenping, brand planner of General Ceramics, explains the event execution plan
▲Full Chicken blood, ready to go!
After the training and launch ceremony, the marketing officers expressed that they have benefited greatly. Many, full of confidence, vowing to integrate and implement what they have learned and practiced. In this hot city-wide linkage, they will sprint at full speed with the same enthusiasm and full power as the hot summer, and create another impressive record!
▲Sprint with all your strength mode, start!
In the future, General Ceramics will continue to take the initiative and make multi-dimensional efforts through the large platform of General Business School , constantly forging a team of outstanding talents, stimulating and enhancing the development momentum of the brand, and breaking through the cold market situation with strong development momentum.Achieve leap-forward new development!
Finally, don’t forget
July 13 Day-August 4
Lots of discounts and benefits
[Dajiang Ceramics Citywide Linkage·Beijing Station]
It’s hot!
There are quality and surprises, which can save money and worry
A heartbeat is worse than action
Come and buy it and have fun!
(For event details, please refer to the local General Ceramics store announcement)
(Photo and text source: Enterprise)
