Use media vision to explore new technologies, new processes, new ideas and new designs of international products
一
“The three major purposes of this trip are to help the industry upgrade and rebuild”< /span>
——Chief editor at the forefront
In 1984, with the completion and commissioning of the first modern ceramics production line in Foshan, it marked the beginning of China's ceramics industry and marked the beginning of a glorious era.
Since then, following the general trend of reform and opening up, China’s real estate high-speed train has roared forward - in just 15 years, China’s architectural ceramics industry has risen from an unknown latecomer to become a unique player in the world’s architectural ceramics industry. super aircraft carrier. Whether it is production capacity or sales volume, as early as the end of the 20th century and the beginning of the 21st century, China's architectural ceramics began to rank first in the world.
As the world's largest ceramics country, China is well-deserved. However, it has always been on the road to building a powerful country in ceramics. Whether it is new technologies, new processes, new ideas or new designs, China's architectural ceramics has always followed Italy, Spain and other powerful architectural ceramics countries. In the past two years, as the Italian building ceramics industry has gradually opened its door to exchanges with China, more and more Chinese people in the building ceramics industry have gone abroad and frequently visited Italy for study tours, exchanges, and learning. The Bologna Exhibition and the Rimini Exhibition in Italy have become pilgrimage places for pottery builders around the world, especially Chinese pottery builders.
So, what are the characteristics of Italy’s representative products, designs, and craftsmanship? What kind of global architectural ceramics was displayed at the Italian exhibition?wind vane? What do the Chinese ceramics professionals who attended and visited the exhibition think of the exhibition? In what specific aspects does Italian architectural ceramics outperform China? Why?
To this end, China Ceramics Network has specially planned the "2019 China Ceramics Network Italy Investigation Trip" with the theme of "Visiting the West to Explore the Key to Italian Ceramics", aiming to gain an in-depth understanding of Italian ceramic tile manufacturing factories, Interviews with Italian design companies and some raw material supply companies, combined with what they saw and heard at the Bologna Exhibition, fed back the information to domestic ceramic construction companies, hoping to contribute their due strength to the transformation and upgrading of China's construction ceramics industry during the cold winter period.
China Ceramics Network’s trip to Italy will observe and summarize the advanced experience of Italian ceramic tile production companies, design companies, equipment and raw material companies from the perspective of the media; observe the exhibition from the perspective of the media, and feedback exhibition information to industry readers; through the media platform , connecting Sino-Italian ceramics-related exchanges.
二
"National brands participating in exhibitions bear a sense of mission"
——Highlights of 8 domestic brands participating in the exhibition< /p>
(The following are in no particular order)
Brand: Dongpeng Ceramics
Booth number: Hall15 E35-F36
▲Booth renderings
Dongpeng participated in the Bologna Ceramics and Bathroom Exhibition for the first time as a national ceramics brand in 2013. This year is its seventh consecutive participation. It is reported that, unlike previous years, Dongpeng will publish large-scale image advertisements at Bologna International Airport from September 14, 2019, to explain its unique brand image and charm to audiences from all over the world; and this year’s exhibition booth has changed In the past, it was designed by a team of foreign designers, but now it is designed by a domestic (Hong Kong) team. With the theme of "artistic life", it draws inspiration from art museums and integrates modern, simple and fashionable life elements into specific product displays, striving to The concept of realizing the art of life and art of life aims to remind people that art is everywhere in life. As long as you slow down and stop to appreciate it, you will find that even one brick and one tile can move people.
In terms of exhibiting products, this year Dongpeng will have several products customized for overseas customers to debut at the exhibition for the first time, including the new stone grain series-ALGARVE (1200X600MM) and the new wood grain series-LARIX (1200X600MM) , new large terrazzo-MARL TERRAZZO (1200X600MM, 600X600MM), new small terrazzo-GABBRO (1200X600MM). Taking advantage of this industry event, Dongpeng further adheres to its long-standing principle of "let...With the belief that "Chinese ceramic tiles are respected by the world", whether it is from products to booth design, the final consideration is the output of the brand image, focusing on demonstrating the brand strength, insisting on continuous improvement in the three aspects of "brand, service, and quality" to make Chinese ceramic tiles Bring your best to the international stage without changing your original intention.
Brand: Nobel Ceramics
Booth number: Hall32 B20
▲Booth renderings
As the "World Ceramics Trend Vane", the Bologna Ceramics and Bathroom Exhibition has attracted the attention and participation of the world's first-tier ceramic tile manufacturers. The latest international ceramic technology and latest trends are also displayed at the exhibition. Since Nobel was invited to participate in the exhibition in 2016, it has continued to communicate and learn with its peers, and also demonstrated its own strength, winning numerous achievements and enhancing its international influence. It is reported that this year's Nobel Prize will be based on the theme of "High-end Made in China, Writing China's Power", which is intended to display high-end products rich in Chinese cultural imprints and convey the brand power of China's high-end manufacturing and China's creation; in product display, there are mainly brands Unique unglazed processLarge boards, and the display of product applications of ceramic large boards are added to show customers the final applicable scenarios of the products in the form of kitchen countertops, furniture, cabinet panels and other models.
Chinese ceramics have a long history and are a force that cannot be ignored on the world ceramics stage. As a representative of the Chinese ceramic industry, Nobel hopes that everyone can actively demonstrate leading technology, cutting-edge products and excellent Chinese culture to let the world Fall in love with Made in China, fall in love with Chinese ceramics.
Brand: Eagle Ceramics
Booth number: Stand B54, Hall 36
▲Booth renderings
Founded in 1974, Eagle Brand has participated in the Bologna Ceramics and Bathroom Exhibition since 1998. This year is the 22nd time it has participated in the exhibition. It vows to open up a path for internationalization of Chinese architectural ceramics and continuously promote Chinese architectural ceramics to the world. . It is reported that Eagle Brand’s booth floor tiles every year will use a classic product that has been popular for decades (annual sales volume reaches 100,000 square meters/piece). This year’s main products include Star Mark Stone, Whale MAX, and Super Stone R10. . The most oriental charm of the moon window and other elements are used to create secondary innovations based on the principles of modern composition. Using a new interpretation method to travel through time and meet different Eagle Brands is the design concept of Eagle Brand's exhibition booth this time.
Create a brand with quality, win the market with service, Eagle brand is in the countryIt has established a good reputation in the minds of consumers at home and abroad, and the user reputation of "many years later, I will still choose Eagle Brand" has been circulated, creating a sustainable dream for big businessmen in the industry who carefully manage the Eagle Brand business in every city. In the industry, there has been a reputation that "the second generation of father and son operates the Eagle brand, and the third generation of the descendants use the Eagle brand"...
Brand: Summit Tiles< /span>
Booth number: Stand G7-H8, Hall 15/ A
▲Booth renderings
Summit Tile was established in 2000. In recent years, in order to comply with the general trend of globalization and integrate into the "One Belt, One Road" pattern, Samit Ceramics has taken the initiative to take the step of internationalization. Since 2015, it has been invited to participate in the exhibition, which is known as the vane of new development trends in the building ceramics industry. Bologna Ceramics and Bathroom Exhibition, and has visited the "crossroads of the world" - Times Square in New York many times. It has also frequently appeared at the Coverings Ceramic Ceramics Exhibition in the United States, New Zealand, Hong Kong, Guangzhou and other international series of exhibitions, bringing the light of Chinese ceramics into the international perspective. .
This time to participate in the Bologna exhibition, Samit Ceramics will use "Casa Smart (smart home)" as its brand name.theme, and brought new ceramic tile products that are highly sought after by the industry such as graphene smart warm core ceramic tiles and multi-slate slate applications to once again appear on the international stage, conveying the concept of "smart home and trendy life". Samit Ceramics, a home panel manufacturer from China to the world, focuses on the theme, from booth design to product display, based on high-performance hardware, creates a new experience of environmentally friendly smart home with technological innovation, and creates home decoration by exploring the aesthetics of life. The new trend is committed to creating a more comfortable, healthy, convenient and intelligent living space for the world.
Brand: Bode Seiko
Booth number: Hall 19 Booth D1
▲Booth renderings
Bode is a representative enterprise in China's building ceramics industry that has moved from "Made in China" to "Created in China". This year is the sixth time that Bode has been invited to participate in the Bologna Ceramics and Bathroom Exhibition. At this exhibition, BODE will present to the world for the first time a new category of building decoration materials independently developed by BODE - BODE Corundum. This is also the first stop for Belijing Corundum to open up the international market, sounding the clarion call for its official launch.
▲Product application renderings< /p>
Bode’s Bologna booth has the theme of “Opening a New Era”. The appearance of the most classic arched building in Europe is like walking in a historical castle. The classic stone architecture and the noble perfection of Bode’s new crystal corundum Combined, the first display of the "inherited world stone classic" Rich crystal corundum's ever-changing textures and transparent jade texture, the use of large plate size 900X1800mm will infinitely extend the sense of space in the booth. It is worth noting that crystal corundum will break through the application scope of traditional ceramic tiles, break the material limitations, and be combined with home decoration materials. The three major spaces of the booth will highlight the application of crystal corundum in kitchen and bathroom countertops, exterior wall dry hanging, general home furnishing and other fields. Truly creating a new era of building and decorative materials.
Brand: Owen Lai Ceramics
Booth number: Stand B15, Hall 32
▲Booth renderings
Founded in 1999, Owen Lai focuses on exporting to domestic sales. It has rich experience in the internationalization process. It has a presence in more than 120 countries around the world and more than 1,300 overseas outlets, including 127 overseas stores. To participate in the Bologna Ceramics and Bathroom Exhibition this time, the design theme of the Owen Lai exhibition hall is set as "Modern Power 2.0", continuing to "drive consumer aesthetics with the power of modern trends, and integrate exquisite quality of life into modern home construction with the power of modern design to change its coldness" The original intention is to explore and build a relaxed and comfortable relationship between people and space based on thinking about modern design. In the overall design, the modern design subtraction thinking of "less is more" is used to convey the essence of the concept of "Owen Lai plain aesthetics". It is reported that the appearance of the exhibition hall is an important part of inducing visual perception. It is simple and comfortable, grand and steady, yet profound and easy to remember.
▲Product application renderings< /p>
According to reports, the main product at this exhibition is quantum gray, a new generation of plain brick products with a new level of plain aesthetics. Because the space uses the simplest and purest design techniques, lighting and refraction techniques are then used to make the products have a three-dimensional effect, and the composition techniques of points, lines and surfaces are reasonably used to vividly and directly express the characteristics of Ouwen Lai products rich in product language. , fully demonstrating its own details and texture charm, allowing the product to directly dialogue with visitors.
Brand: Champion Tiles
Booth number: Hall 15, A31-B32
▲Booth renderings
Brand age: 48 years, Champion Tiles has participated in the Bologna Ceramic Bathroom Exhibition since 2012, and this year it has participated in the exhibition for the 8th consecutive time.
The theme of this champion's exhibition is "One stone has many faces, designers choose it". The design style of the booth is stable and neat, focusing on full-size new products. From the floor to the wall, all new products are paved and matched. At 160 In the square-foot exhibition hall, product combinations of different colors are fully utilized to display different levels of hue, surface feel and texture patterns, which further demonstrates Champion Tile's unparalleled product design capabilities and excellent craftsmanship. Since 1972, Champion Building Materials Group has earned a strong reputation for high-quality products and environmentally friendly brands through multiple global certifications, and supports 600 dealers in 70 countries, bringing quality life to every space.
Brand: Jianyi Marble Tile< /span>
Booth number: B38 Hall 32< /span>
▲Booth renderings
Founded in 2002, Jianyi created a new category of marble tiles in 2009 and has now become a pioneer in the marble tile industry. As a leading brand in China's ceramic tile industry, Jianyi has been invited to attend the Bologna Ceramics and Bathroom Exhibition for five consecutive years.
In terms of booth design this year, Jianyi innovated the 900X1800mm infinite series, with the marble texture extending uninterrupted and comprehensively. The technological innovation will bring the ultimate visual experience. It is reported that each product of the 900X1800mm large board has 8 patterns, and its design purpose It is connected into 13 square meters of continuous marble blocks, and can even be arranged in different combinations to create a space of 52 square meters or more. This innovative design application is unprecedented. And this kind of endless application effect can be achieved through the simple and tight seam paving technology, which can achieve seamless connection, get rid of the size thinking of traditional large boards, and transcend the limitations of design and materials. The unique design can enhance the texture pattern, color and texture. Ensure perfect visual continuity between floor and wall.
▲CERSAIE 2019 Venue Map< /p>
三
“There are no major changes in products, and more non-professionals will visit the exhibition”
——Predictions of 6 brand representatives
@ Dongpeng International Export Department Director Zhu: In fact, many Chinese companies can already be regarded as world-class in terms of production technology, but in terms of product design, they are still not as good as those in the West. This is why there are so many companies every year. Reasons why people go to Bologna to participate in the exhibition.
@<<<<<<<<: Let's do a good job of domestic and foreign countries. In the past two years, international popular products will not change greatly. The cycle of foreign products will be long. Not very big either.
@强 <<<<<<: This time the Italian Bank mainly borrowed the exhibition and went to other production -oriented companies that we did better than us, especially the production line drone equipment that was better than domestic companies. In the past, exhibitions were mainly attended by professionals. This year and even in the future, non-professionals may experience the exhibition mainly. As domestic products are in season, we have more cultural confidence.
@Huiya Deputy General Manager of Marketing Jian Qianmin: If a brand group goes to the exhibition, we usually bring a few dealers with us, and through in-depth tours we can change their perceptions - the brand requires dealers to follow market trends at any time The transformation and reinstallation of the exhibition hall are necessary.
@金丝路金哥硕: We go to Italy every year to visit exhibitions, but mainly to inspect factories. This time, 4 people went. In addition to the exhibition, we also went to Spain to inspect, including Tao Lixi, mainly for inspections. In terms of product technology and equipment, Jinsi Road is a provincial high-tech collaborative innovation enterprise. The brand must be at the forefront of the industry in terms of product innovation technology.
@Foshan Zitao Ceramics Technology Co., Ltd. General Manager Qiu Ziliang: Nowadays, several well-known Italian ceramic tile brands have actually been "snatched", so domestic companies want to find Italian brand agents and choose Italian brands suitable for Chinese consumption. Yes, but it doesn’t have to be a big brand. Only when every boss has a clear idea of his own direction can he find the corresponding products.
四
9/18-22 In-depth Italian factory< /p>
9/23-25 “Bologna Exhibition in My Eyes”< /span>
——A date?
As the vane of ceramic tile fashion trends, Bologna Ceramics and Bathroom Exhibition brings many cutting-edge products to the industry every year, and attracts the participation of architects, designers, customers, media and other relevant personnel in the industry. Before the exhibition, people in the industry generally want to know the following directions: What are the different characteristics of imported ceramic tile brands? Which category of European ceramic tiles has the best sales? What did the leaders of domestic participating brands talk about? What are the classic products of foreign participating brands? ...Of course, you also want to know what the characteristics of the surrounding cities are (purely needed for tourism)?
In this China Ceramics Network’s trip to Italy, we will continue the terminal survey method. The interview team will conduct one-on-one on-site interviews with Italian companies and factories (5+) during non-exhibition periods; they will also interview exhibitors on-site during the exhibition. We also held a small event titled "Bologna Exhibition in My Eyes" to have a lively and meaningful "foreign country" interaction with the Chinese ceramics people at the exhibition. We hope to show everyone valuable Italy with interesting and informative content.
From September 18th to 25th, let’s make an appointment in Bologna, Italy!
