China Ceramics Network News It has been a month since the spread of the new coronavirus. The long-term shutdown has caused ceramic companies to fall into offline sales difficulties, so more and more companies are beginning to look for new growth models. , officially transitioning to online channels. On February 24, 2020, Baise Hongtao launched a WeChat snap-up event. The manufacturers collaborated and worked together. In just over an hour, nearly a hundred orders were received.
Baise Hongtao Ceramics opened the WeChat blasting order signing channel, only after the preliminary accumulation of water by Hongtao brand family members, and the preparation of activities to explain products, home matching and other decoration knowledge to owner friends in the WeChat group, so that consumers can truly feel Hongtao brand's attentive and meticulous service, purchasing and using brand products are their first choice for quality life.
The main sales staff of Baise Hongtao Ceramics work together to actively interact with owners and friends on product explanations, discounts, etc., and sincerely provide each consumer with a more comfortable service than buying in the store, effectively making Baise Hongtao The ceramics team established a close relationship with the owner, saving both parties time. Through this WeChat special marketing, the majority of owners and friends can participate without leaving home and place orders with confidence. At the same time, it provides a high-quality marketing model for brand promotion and order signing efficiency.
The fact that hundreds of orders were signed on the WeChat snap-up night proves that opening up new channels and improving the business model are effective ways for dealers to seize and gain a foothold in the local market. The marketing channels of Baise Hongtao Event Day can be carried out in an orderly manner and are inseparable from The local dealer team and brand alliance are inseparable from the careful leadership and program support of Hongtao Ceramics Headquarters. I believe that in the future, online live broadcast marketing will continue to play a greater role as a local sales channel, so stay tuned!
(This article is provided by the enterprise)
