On May 20, 2020, the FAENZA Sanitary Ware 2020 Southwest District Forum Conference with the theme of "Deep Channel Development and Growth Against the Trend" was grandly held in Chongqing.
Mr. Huo Weichao, General Manager of FAENZA Sanitary Ware Division, Mr. Shi Kuangshi, Director of Operations Management Department, Mr. Jiang Tuo, Sales Director of Southwest Region, Mr. Zheng Chun, Director of Key Account Department, Mr. Yi Ming, Director of Display Department and Southwest Region Dealers Let's get together to discuss how to achieve "deep channel cultivation" and achieve growth against the trend.
2020 is destined to be an extraordinary year. Affected by the epidemic and industry changes, what kind of mentality should we face in the current market environment? What policies should be used to drive sales?
On the morning of May 20, Mr. Huo Weichao and company leaders and southwest district dealers visited the Chongqing New Style Showroom, the 188-square-meter Chongqing Nanping Red Star Macalline store, which vividly interprets Italian minimalist aesthetics and composes an artistic and elegant space. , creating a comfortable and luxurious atmosphere for consumers, while also enhancing its competitiveness in the market, bringing extraordinary results to sales.
In the afternoon, the FAENZA Sanitary Ware 2020 Southwest District Forum was held on "Deep Channel Development and Growth Against the Trend". Mr. Shi Kuangshi, Director of the Operations Management Department, first analyzed the development history of dealer business models in the bathroom industry and the market size and forecast of China's home building materials industry in recent years, triggering thoughts on growth in the current environment and proposing diversified growth strategies for dealers. Empowerment.
△Mr. Shi Kuangshi, Director of Operations Management Department
Subsequently, Mr. Jiang Tuo, Sales Director of Southwest Region, summarized and analyzed the sales situation of retail, engineering, home decoration, new retail and other channels from January to April this year. He pointed out that it is necessary to comprehensively expand channels, intensively cultivate and innovate development, and according to Market changes actively adjust corresponding strategies to grow together with dealers. At the same time, Mr. Jiang Tuo also introduced this year's main new products to dealers. FAENZA Sanitary Ware continues to improve its product portfolio, update and iterate, and introduce new products to meet the upgraded market demand and help channels win.
△Mr. Jiang Tuo, Sales Director of Southwest Region
After the epidemic, engineering home decoration channels have become more important. Dealers have realized the importance of channels, and are gradually embracing changes and building teams. However, it is difficult to break through barriers and make breakthroughs in the process of increasing channels. To this end, Mr. Zheng Chun, Director of the Key Account Department, made a detailed plan to improve the engineering home decoration channel and provided guidance for dealers.
△Mr. Zheng Chun, Director of Key Account Department
Mr. Huo, general manager of the business unit, focused on channel planning, store upgrading and construction, team building and new marketing thinking, and gave guidance and requirements for the future development of the brand. Mr. Huo emphasized the need to increase the proportion of engineering channels to improve brand recognition, to build a young professional team to adapt to the new consumption era, and to be confident in the changes brought about by the upgrade of new-style stores. Mr. Huo led the dealers to seize the market, seize resources, and break out in the face of adversity.
△Business Department General Manager Mr. Huo Weichao
Finally, the southwest district dealers and company leaders had in-depth exchanges and discussions on the upgrade of new-style stores and the expansion of engineering channels. Dealer representatives from Sichuan, Chongqing and Guizhou shared their successful sales experiences and put forward valuable suggestions. suggestion.
△Mr. Yi Ming, Director of Display Department
In the face of difficulties, the key to breaking through is to form a growth-oriented thinking inertia from top to bottom, always looking for opportunities, always thinking about space, and always looking for ways! The changing landscape will create new opportunities and prospects. FAENZA and its dealers will work together to consolidate and strengthen channel advantages, strive to achieve growth against the trend, and create greater glory!
(This article is provided by the enterprise)
