On June 10-12, 2020, "Rebirth after the Epidemic—Tipai Sanitary Ware's 2020 Marketing Strategy New Direction and New Product Launch Conference" was grandly held at the Crowne Plaza Foshan. Company leaders such as Mr. Zhang Yong, Chairman of Tipai Sanitary Ware, Mr. Ban Xianbin, General Manager of Tipai Sanitary Ware, and Mr. Huang Qingsong, Vice President of Marketing of Tipai Sanitary Ware, attended the meeting and gathered with partners from across the country to jointly open a new trend for Tipai Sanitary Ware!
This year's conference has many highlights, and brand strategy and marketing planning have been upgraded across the board. , the shocking release of new international trend products, the stars of the annual marketing awards ceremony shined, and the new power witnessed the glory of Tipai Bathroom in 2020.
Zhang Yong, Chairman of Tipai Sanitary Ware
Survival depends on natural selection
At the meeting, Zhang Yong, chairman of Tipai Sanitary Ware, said, "The IMF has significantly lowered the global economic growth forecast for 2020. "The analysis shows that when the market is volatile, random, and uncertain, if you actively embrace changes and adapt to changes, you can thrive and grow and obtain favorable results from random events. By facing various uncertainties in the market , clarify your thoughts and find the right way out.
Tipai Bathroom General Manager Ban Xianbin
"The greater the danger, the greater the opportunity"
Tipai Bathroom General Manager Ban Xianbin made a macro judgment on the development characteristics of the market in the post-epidemic eraAnalyze the changes in the consumer market, Tipai bathroom brand advantage construction, strategic planning and other dimensions.
Faced with the general environmental situation after the epidemic, we proposed to counter the trend Breaking the N major response strategy, he said, "Don't waste a crisis. We will continue to innovate and change in 2020, summarize the brand market data in the first half of 2020, and make important strategic deployments for the brand planning two years later. Continue to maintain Use relative advantages to respond to crises and turn them into opportunities to win the market.
Huang Qingsong, deputy general manager of Tipai Bathroom Marketing
Use the terminal to output product innovation to serve the new needs of users
Has the epidemic affected the market? Huang Qingsong, deputy general manager of Tipai Bathroom Marketing, discussed and shared the industry market after the epidemic at the meeting. During the epidemic, although home decoration was low-frequency, it was indeed in urgent demand. Whoever can change with the changes of consumers will win the market. At this time, for terminals For stores, it is also a very good layout opportunity.
The epidemic has accelerated the saturation and monopoly of the market. In the future, companies must Those who are trying to break through against the trend, Huang Qingsong systematically interpreted product pricing power and consumer demand, clearing the fog of the future and pointing out new development paths for the family members present.
Lan Xiaoming, Director of Tipai Bathroom Product Design Department
The brand is Products are the soul and foundation of an enterprise. Tipai products have always been loved by consumers for their simplicity, fashion and individuality. Lan Xiaoming, director of the Tipai bathroom product design department, gave a detailed explanation of the new Tipai bathroom cabinet products. The product design goes beyond the simple pursuit of individual appearance and beauty, and also combines functional and humanized design.
Good things Zhou Qijie, General Manager of De Sanitary Ware
In Hardware On the other hand, Zhou Qijie, general manager of Chixta Sanitary Ware, said that high-end products lie in the processing of every detail. Every size, rounded corner and color have been carefully considered to create high-end products.
Li Jinsong, Northern Region Director of Tipai Sanitary Ware
Li Jinsong, director of Tipai Bathroom Northern Region, said that the new product customization direction of Tipai Bathroom Shower Room is more suitable for new scene applications and satisfies Customize functional requirements to achieve a complete personalized bathroom space and create high qualityBathroom life.
Tipai dealers and their families are like running on the front lines everywhere The market has "skilled soldiers" who keep struggling and making progress, and use hard work and courage to measure every inch of the Tipai market.
Shanghai Shi Linfeng: Entering the formal wear company channel to carry out live broadcast activities
Xi'an Mao Jian: Establish brand positioning and achieve teamwork
Shenzhen Chen Suhua: Let customers trust you before choosing products
Millions of buyers and sellers share forums and various marketing techniques The big giveaway kicked off with great anticipation, and the various marketing techniques shared by 6 purchasing and selling merchants were given away. Han Liang, founder of Marketing Zen and corporate profit model mentor, summarized what his family members shared: Only those who dare to toss can have opportunities, and only by tossing can they grow. If you do better, you will definitely succeed. Li Tianyan, deputy general manager of Zhongjie.com, said that there are no successful companies at present, only companies of the times, and pigs can fly when they stand at the forefront of trends.
Li Tianyan, deputy general manager of Zhongjie.com
Visit the factory up close and explore the factory's precision quality
12Early on the morning of the same day, the dealers’ families visited the Tipai Sanitary Ware Factory. Understand the operation of the factory and experience the production process of bathroom products. Truly witness the product quality.
Specially invited founder of Marketing Zen and corporate profit model Han Teacher Liang pointed out that the essence of all industries is positive energy. Using a large number of cases to explain the "Terminal Promotion System" in detail, the participating Tipai family members doubled their enthusiasm and benefited a lot.
Teacher Han Liang, founder of Marketing Zen and corporate profit model
Faced with the post-epidemic market environment, in order to promote at full speed Dealers have upgraded their development and achieved growth against the trend. Tipai Sanitary Ware launched a vigorous ordering policy at this annual meeting to bring strong support to terminal development and make adequate preparations for the second half of the year.
The power of role models at the award ceremony
"Tipai Night" dinner kicked off with a toast ceremony.
Stars shine brightly and walk with role models. The 2020 awards banquet will provide great excitement and encouragement to benchmark dealers in each field. Behind the heavy trophy is the potential and strength of the Tipai Bathroom brand. In the current market after the epidemic, Tipai Bathroom joins hands with the dealers and their families to achieve success in the future with the concept of innovation and change, far-sighted strategies and precise and efficient actions. In the development of the company, we are moving forward against the wind, developing new ideas, upgrading new marketing, evolving new strengths, and opening up new glory!
(Enterprise feed)
