Considering that Chinese families are generally concerned about home health and safety in the post-epidemic era, it is not surprising that any home furnishing brand would use health and safety as an issue in marketing communications. But the point is never what you said, but what you actually did. From the perspective of the unity of knowledge and action, the various performances of Hengjie’s “One Product for Every Family” campaign are truly eye-catching.
Now when talking about Hengjie, in addition to quality and innovation, labels such as "professional and protective" will also come to mind unconsciously. Since 2020, Hengjie's professional protection has made the industry hotly debated and thinking about how much it can do as a new domestic home furnishing brand.
If before the epidemic, Hengjie was famous for its focus on quality and its spirit of continuous innovation, then in the post-epidemic era, faced with the higher requirements for home health brought by the epidemic, Hengjie The launch of the "One Product for Every Family" protection plan has allowed more Chinese people to see the irreplaceable role played by the industry's leading brands at critical moments.
Cross-border alliance with authoritative media to pay tribute to professionalism
Professional is a lofty word, but few people usually talk about the relationship between professionalism and their own healthy home life? The health risks of high tuition fees in 2020 have made the Chinese people realize that professional players are needed on the sports field, and they are also inseparable from the help of professional forces in the field of protecting healthy home life.
This is the beginning of the "Professional first, first-class product for thousands of families" plan. Hengjie has joined forces with NetEase Health Channel and many front-line medical experts to convey its understanding and persistence of professionalism; Hengjie also calls on more brands and industries to join together as guardians in the name of professionalism.
Everyone adds fuel to the fire, and the social influence of the "Ten Thousand Households One Product" protection plan is quickly demonstrated. In a short period of time, it has received reports and support from more than a hundred media, and the enthusiasm and power aroused by public opinion have also attracted professional attention. The power of protection is even stronger.
Joining hands with expert platform again to spread professional knowledge
To become a qualified bathroom space guardian, you must arm yourself with professional knowledge. Hengjie, a sanitary ware expert, and Dr. Dingxiang, a health management expert, did this big thing first.
Hengjie teamed up with Dr. Lilac, an authoritative health platform, and invited two expert doctors to bring popular science short films "Expert Toilet Methods" & "How Mold Takes Over Your Bathroom" to carefully dismantle the health hazards of the bathroom space. The effect of science popularization andHow influential is it? Let the data speak for itself - within one hour of the "Lilac Doctor" WeChat official account going online, the number of views of the two popular science short films quickly exceeded 100,000, and the cumulative views of the videos currently exceed 13 million.
Following the popular science short film, two live sharing sessions by heavyweight experts reached another climax. "Your Home Has Something to Say" & "Who Lives in Your Bathroom", these two live broadcasts have once again gained a total of 31.31 million live broadcasts through the on-site teaching of expert bathroom guides, video and live broadcasts, and the transfer of professional knowledge. Views.
The results of these live broadcast data also fully demonstrate that in the post-epidemic era, Chinese families have a "desire" for health protection knowledge and their trust in new domestic brands for home furnishings.
Sincerely join hands with industry associations to practice professional protection
Since launching the concept and actions of professional protection, Hengjie is well aware that if we want to protect the bathroom space more comprehensively, we must establish standards with professionalism and lead the healthy development of the bathroom industry.
On the evening of October 29, Hengjie teamed up with the Antibacterial Industry Branch of the National Sanitary Industry Enterprise Management Association to bring a live sharing session of "Professional First, One Product for Every Family", and released the first antibacterial book in the sanitary ware industry at the event. White paper - "White Paper on Antibacterial Bathroom Spaces". This event received widespread attention both inside and outside the industry, and the cumulative views of the live broadcast reached nearly 10 million in one hour.
This white paper, jointly compiled by professional sanitary ware companies and professional authoritative organizations, is full of sincerity: it proposes professional strategies for controlling pathogenic microorganisms in bathroom spaces, provides professional guidance on the application of antibacterial technology, and provides guidance on antibacterial technology. Case studies are conducted on applications in sanitary products. It can be said that the release of the white paper will play a great role in enhancing consumers' scientific understanding, scientifically guiding corporate product development, improving the health level of bathroom spaces, and promoting the standardized development of the entire industry.
In the joint protection action with authoritative institutions and front-line experts, "professionalism comes first, one-of-a-kind" has been appearing frequently. For Hengjie, what does "professionalism" mean?
To trace the answer to this question, our gaze cannot just stay on 2020.
For Hengjie, "professionalism" is the foundation of his career. Since its establishment 22 years ago, this “professional"Not only lies in the core competitiveness of products and technologies, but also in the full range of services provided to Chinese consumers.
Precisely because professionalism has never been a gimmick for Hengjie, but an understanding and persistence of professionalism, when the sudden epidemic had an impact on the normal life of Chinese families, Hengjie was able to work with many like-minded partners to With the power of "professionalism" and the love of "protection", we have made some constructive actions in paying tribute to professional sentiments, popularizing health knowledge, and formulating industry standards.
In the post-epidemic era, people still cannot slack off in protecting their home health, and Hengjie's "One Product for Every Household" protection plan is still being actively promoted. We also hope that more companies like Hengjie will emerge in the industry. Together, we can use our professionalism and sense of responsibility to bring first-class protection to thousands of Chinese families.
