Countdown to investment! Rent for three years and get one year free, build a "convention and exhibition +" with a battery life of 365 days, and build a Chinese Architectural Ceramics Internet celebrity pavilion!
Due to the epidemic, Gaoan Convention and Exhibition has restarted again after a year.
As the Foshan Ceramics Expo comes to an end, the China Ceramics Industry Expo has officially entered high-security time. On April 20, the 2021 Huazhong Architectural Ceramics Boutique Collection & Centralized Procurement Brand Hall Investment Promotion Press Conference (Foshan Station) was held at New Pearl Group.
At the press conference, He Shun, general manager of Porcelain Capital International, released in depth the new positioning, new strategy, new planning and new measures of Porcelain Capital International, the headquarters base of Huazhong Ceramics. Under the spotlight of 20 industry and home furnishing mainstream media, He Shun, general manager of Porcelain Capital International, also met with Nan Shunzhi, chairman of Dajiulu Deer Ceramics, Liu Shenghong, chairman of Romantic Ceramics, Hu Jian, general manager of marketing of Kangxi Pearl Technology, and Guan Guan Six major brand companies, including Wu Fuzhi, deputy general manager of marketing of Zhu Ceramics, Tong Fan, operations director of Xinzhongyuan Slate Processing Center, and Gao Xiaobing, general manager of marketing of Zhongyu Enterprises, signed exhibition and settlement agreements on site and answered reporters' questions.
The contracted area exceeds 85%
Committed to gathering together the national medium and high-end brand platform to create!
“With the signing of the five major brands in Foshan today, the Gaoan Spring Exhibition created by Porcelain Capital International has begun a new chapter.” He Shun revealed that from May 28th to 30th, the 2021 Central China Architectural Ceramics Spring Boutique Exhibition will be held in Central China Ceramic Capital International Ceramics Headquarters is grandly held. At present, more than 85% of the exhibition hall’s investment contract area has been signed, and the final countdown to investment is in progress.
According to the relevant person in charge of the organizing committee, since the news of the 2021 Central China Architectural Ceramics Boutique Exhibition was released, it has received support from Jiangxi Sun Group, Roosevelt Group, Ruiyang Group, Asus Group, Obama Ceramics, Jin Taiyuan Ceramics, Hunan The leaders and outstanding enterprises in production areas such as Yatai, Henan New Era, Hubei and Fujian actively participated. This exhibition ushered in another battle between the crown jewels, with the debut of New Zhongyuan Slate Processing Center, Big Horn Deer Porcelain, Romantic, Kangen Mingzhu, and Zhongyu Enterprises. In addition to the regular categories, the exhibited products also included Chinese Mainstream and emerging categories in the industry include slabs, large slabs, thick slabs, blue tiles, rock slabs, rock slab home furnishings, heating ceramic tiles, and heating furnishings.
To this end, Gaoan Spring Exhibition has initially successfully built itself into a grand stage that gathers national mid- to high-end brands and products to sing together.
New strategic upgrade
Promote industry cross-borderDevelopment and reengineering with new channels!
Since 2021, front-line leading companies have been increasing their layout in pan-Gao'an production areas. New Pearl, Dongpeng, Weimei, Nobel, and Mona Lisa have successively increased capital and made acquisitions; Gao'an local companies have invested in leading companies such as Sun and Driven by Roosevelt, Asus, Ruiyang, etc., they are also constantly changing and building new lines. The manufacturing status of the pan-high-security production area in the industry will be further highlighted in the future.
He Shun said that Porcelain Capital International is backed by production areas that are still expanding rapidly, and its future development is worth looking forward to. He hopes to use the experience of more than ten years of headquarters operations and the accumulation of five conferences and exhibitions to introduce outstanding companies from Central China's production areas and first-line brand companies that are making regional layouts and regional sales to help optimize layout and channel development.
It is also understood that at the end of November 2020, Porcelain Capital International systematically carried out a new strategic upgrade: in terms of headquarters and exhibition functions, the Jiangxi Jiancera Exhibition Center was empowered for centralized procurement to build a "Exhibition+" with a battery life of 365 day, settled enterprises can operate every day; in terms of investment planning, focus on introducing first-line brands and outstanding enterprises in central China production areas, and setting up marketing centers or brand windows in central China; in terms of operations, strengthen the organization of exhibitions and the docking of centralized procurement channels, and help The settled companies find new merchants and expand main channels. At the same time, we use slate furniture as a link to strive for the early entry of Nankang furniture.
The birth of the first centralized purchasing festival
Start connecting hundreds of billions of resources in three years!
The 2021 Huazhong Architectural Ceramics Spring Boutique Gala will fully focus on core mainstream channels, upgrade to create better carriers and higher platforms, create new models, introduce new resources, and build new tracks.
It is also revealed that this exhibition has planned three series of high-end activities, including the opening ceremony of the exhibition and the opening ceremony of the centralized procurement hall, the industry conference and marketing forum, and the first centralized procurement festival. It is worth pointing out that there are also plans to integrate Huazhong real estate, decoration companies and slate furniture and stone channel dealers with a sales volume of one billion to hold the first Huazhong Building Ceramics Collection Festival.
In addition, Porcelain Capital International has also built an online platform to increase the dissemination of the exhibition and help attract investment from settled companies by holding exhibitions offline and attracting traffic online.
Six major measures
Create a new model for industry exhibitions!
It is also understood that Porcelain Capital International has made in-depth adjustments and comprehensive deepening in six major aspects based on the overall planning and future operational needs of the project and taking advantage of the holding of this spring exhibition.
Firstly, the Jiangxi Jiantao Convention and Exhibition Center with an area of only 16,000 square meters will be renovated and renovated, and the area will be expanded to 20,000 square meters. Since this year, the core exhibition hall has completely learned from the model of Foshan China Ceramics City, that is, a one-time exhibition can operate for a whole year. From now on, settle inIn addition to attracting investment through exhibitions, enterprises can also serve as a window for national dealer channel investment and central China regional real estate and project procurement;
The second is After the exhibition, we will also organize the docking of home decoration, industrial decoration and fine decoration channels and retail group purchases in surrounding counties and cities, and jointly settle in enterprises every quarter or even every month to carry out A centralized purchasing festival targeting the three major channels of home decoration, industrial decoration and fine decoration.
The third is The main rental method of the booth is changed to three years. On this basis, only two years of booth rental will be charged for three years. Of course, considering the demand for temporary booths, exhibitors can also participate in the temporary exhibition mode.
Fourth isThrough the holding of this exhibition, a one-stop centralized procurement hall covering medium and high brands in Central China has taken shape. In the future, dealers will choose brand cooperation, centralized purchasers for project procurement, and even Whether it is home decoration retail needs, you can get them all in one stop at the store.
The fifth is A special area for rock slabs has been planned. In addition to rock slabs and rock slab background walls, finished rock slab home furnishings will also be displayed in a centralized manner. In addition, we have also planned a special boutique area, and currently there are companies exhibiting green tiles, Roman columns, and heating tiles.
Sixth is It is planned to take three years to connect with the channels of real estate and decoration enterprises in Jiangxi, Hunan, Hubei and other central China provinces. The total annual sales of the connection is about 30 billion, and help the settled enterprises to develop as much as possible Centralized procurement channels.
