As the new generation of 80/90 people become the main force of consumption, the traditional consumption model has been greatly changed. They are no longer keen on a single form of consumption, but are accustomed to obtaining the information they need from multiple channels.
In order to cater to the consumption trends of the new generation of consumer groups, Oceano invests tens of millions of dollars in advertising every year, covering various online and offline channels such as TV channels, magazines, and outdoor advertising. At the same time, it keeps pace with the Internet + new Ecological development, through SEO, DSP, dual micro marketing, live broadcast and other social marketing, word-of-mouth marketing and other network-wide promotion methods to create a comprehensive brand promotion system, more accurately and directly touch the needs of target customers.
Oceano’s brand image in 2021
Three-dimensional communication matrix deeply builds brand power
In recent years, Oceano has continued to make efforts in brand communication. Taking advantage of the momentum of media diversification, Oceano has continued to increase investment in publicity on various media platforms. We have developed in-depth cooperation with online media such as Sina, NetEase, Tencent, Baidu, Phoenix, Toutiao, iQiyi and other online media. Brand advertising has also been launched in CCTV2 "Space Model", CCTV Discovery Journey Channel, China Central People's Broadcasting Station, and Beijing 300 local county and city TV stations including Shougang, Yongzhou in Hunan, and Jiangjin in Chongqing.
Oshenno advertising is placed on CCTV-2 "Space Model"
In addition, Oceano has cooperated with well-known home furnishing magazines such as "Top Decoration World" and "Fashion Home" all year round. It has also been featured on the NASDAQ screen in Times Square, New York, twice, showing China to the world. The unique charm of high-end ceramic tiles.
Oshenno Advertising appeared in "Top Decoration World"
Oceano appears on the Nasdaq screen for the second time
In 2021, Oceano invested heavily to launch the communication strategy of hundreds of cities and thousands of screens. Under the high-frequency output throughout the year, with the help of high-speed rail, aviation, and high-speedThe core potential of Paosan is to use multi-dimensional visual propaganda to create an immersive experience space; to aggregate large screens in multiple cities to spread the ingenious living experience; to drive Oshennuo Ceramics has become a major international brand.
Guangzhou Baiyun International Airport
Linyi North High-speed Railway Station
Chongqing Ring Expressway
Comprehensive brand activities, fission diffusion of influence
Based on the high-volume media communication, Oceano has successively carried out and participated in various large-scale brand activities, such as the Nuodong Plan charity project, Casaro's world-wide design tour, China Design New Youth Activity, the annual New product launch conferences, etc., becoming a partner of China's aerospace industry, and joining hands with Miyazato's world IP to launch the first appointment of national fashion culture. In the form of diversified integration and in-depth interaction, a rich brand marketing matrix has been built to make the Oceano brand Deeply rooted in China, going global, and establishing diversified brand influence.
2021 Oceano x Nuodong Plan
2021 Oceano x China’s New Design Youth
2021 Oceano x "Let's Break Through!" Please advise》
New media marketing matrix to firmly grasp the consumer market
In order to cater to the new generation of consumer demand and change the traditional store customer acquisition and electronic sales customer acquisition models, Oceano has gradually transformed to online in response to the needs of the times. Use Douyin, Moments,Video accounts, Weibo, and WeChat public accounts create a new media matrix for Chengdu Oceano, focusing on private domain traffic operations. Plant products in various content formats such as Xiaohongshu Tandian, allowing users to quickly try new products and accumulate online users. Through online live broadcasts, popularize decoration tips and avoid pitfalls, form effective interactions with users, and enhance user stickiness.
Oshenno official Weibo
Simultaneously enter the WeChat online mini program to create a panoramic online shopping experience. You can view design styles, obtain product information, enjoy discounts and other convenient experiences online. It also introduces online 3D cloud design software to support users to DIY rooms online and present visual design solutions, so that what you see is what you get and can be customized according to your needs. There are also interactive large screens that provide you with millions of design cases, allowing users to meet the bright future of their homes online in advance without leaving home.
Oshennuo interactive large screen
From online to offline, from a single channel to simultaneous communication of multiple voices, Oceano has been committed to building a rich brand marketing matrix in order to achieve the in-depth marketing effect of 1+1>2 word-of-mouth fission. As a result, Oceano Ceramics has been gradually promoted from a well-known brand in the industry to a well-known mass brand, strongly supporting brand marketing, quickly responding to the market, satisfying consumers' pursuit of quality life, and shouldering Oceano's sacred mission of beautifying the living environment!
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