The word "live broadcast" has long been in everyone's sight, but it was not until an unexpected epidemic in 2020 that live broadcast was brought to thousands of households. In the past year, many talented people have emerged in the live broadcast industry. Luo Yonghao signed a contract with Douyin, and Li Jiaqi skyrocketed on Taobao... It is also because of the rapid changes in the market that many companies have begun to enter the live broadcast room, embrace live broadcast marketing, and form a nationwide live broadcast. fiery scene.
Although it has not been long since enterprises fully embraced live broadcast marketing, in this short period of time, it has also caused a lot of splash, and in the vast red sea of live broadcast, a path suitable for enterprises has been found. Just like the Hengjie brand, as a new representative of domestic products in the sanitary ware industry, it has launched a new online live broadcast model with its excellent product strength and keen market insight.
01 Head anchor Li Jiaqi creates Hengjie’s hottest items
At the beginning of this year, Hengjie, an expert in smart sanitary ware, brought a smart toilet to Li Jiaqi’s live broadcast room. With its outstanding product innovation and brand popularity, under the simultaneous influence of Li Jiaqi’s live broadcast room, it instantly detonated the smart toilet Qe8, and the product firmly ranked first in the world. It is TOP recommended on the Mao V list and TOP rated on the critical review list. The first show sold over 10 million copies.
This cooperation not only brings considerable sales, but also gives the products excellent quality and establishes a trustworthy image of the company through the strong influence and strict quality control capabilities of the head anchor Li Jiaqi.
02 Incubate the internal anchor group and create Hengjie Enterprise IP
Relying on the huge volume brought by the first live broadcast with Li Jiaqi, the Hengjie brand took advantage of the trend and introduced strong traffic into the store's live broadcast room. Through the internal anchor team incubated in the early stage, the brand products were displayed all-weather, all-round and personalized, allowing the popularity to continue.
At the same time, they continue to launch the exclusive IP of "President's Night" to create a corporate IP live broadcast theme belonging to Hengjie. Through their professional product capabilities and unique personality charm, they give Hengjie's caring and caring corporate warmth, allowing every audience to intuitively feel it To the brand power of "Persistence, Focus on Quality".
03 Double Eleven live broadcast integration, brand reputation and sales win-win
The annual e-commerce live broadcast ceremony Double Eleven is coming soon. Hengjie brand integrates internal and external resources and once again joins hands with Li Jiaqi to continue the good times of the last time. With the help of links to popular single products during the pre-sale period, it will strongly attract traffic to the store. At the same time, through the anchor group, an internal traffic pool is established to maintain old customers and attract new customers, so as to accumulate power for subsequent outbreaks.
Double Eleven is coming soon, the biggest battle of live broadcast has begun, Hengjie is ready! On October 20th, the live broadcast room is waiting for you!
