How does Changsha reach the top of traffic in landmark building design? What are the different ways in which trendy hotels and new domestic products for home furnishings can achieve the same goal? 2021 "Quality China" City Landmark Experience Tour - Changsha Station, Hengjie joins hands with NetEase to travel with you to the "Xingsha Universe" at the trendiest W Hotel in Changsha, and appreciate the charm of trendy brand design and new domestic products for home furnishings!
On November 23, Hengjie × NetEase's 2021 "Quality China" City Landmark Experience Tour came to Changsha's top hotel - W Hotel Changsha, a subsidiary of Marriott International Group, and joined hands with CCD Managing Partner/Senior Vice President Ray Zhuang Chuang) shared the creative design of W Hotel; in addition, NetEase Home East China Editor-in-Chief Luo Huijun, Vice Chairman of Hunan Design Artists Association/Director of CIID (Changsha) Interior Architect Center Hu Xiang, Director of Environmental Art Committee of Hunan Design Artists Association Chen Zhibin, Important guests such as Wang Jie, founding partner/design director of Shanyi Construction, Chen Kai, partner of Zhixing Construction, and Wang Shuai, founder of Meisong Photogenic, also participated in an "interstellar exploration" to appreciate the cultural heritage and cultural heritage of Star City Changsha. Urban DNA.
Travel in the "Star Sand Universe" and taste endless creativity
If W Hotel, known for its good looks, is a gathering place for trendy people, then as the first and only hotel in Central China, W Hotel Changsha has a bold and avant-garde design inspired by the universe and the galaxy, providing guests and visitors with It brings visitors an extraordinary experience with constant surprises. Once it was officially announced, it attracted much attention and became a gateway-level landmark in Changsha.
The sharing that project manager Ray Chuang brought to the guests was tantamount to a brainstorming session on W Hotel design. Zhuang Ruian said that Changsha W Hotel, from conception to telling the design story to implementation, comprehensively considers Changsha’s cultural heritage as a star city, the unique consumption concept of the Z era, design and modeling and lighting art, and even the old Changsha culture cross-border integration. Through the imagination of the planet, the universe, and energy, and through communication with nature, architecture and viewers, W Hotel Changsha not only transforms into a "land that no one has reached before", but also brings the positive energy that "everyone is a star in the universe" .
In today's world where market demands, owners' aesthetics, and technological development are constantly changing, how can design and life develop in better coordination? National trendy designs such asWhat is the extra point for interior design, and how to create a modern living space that meets new social needs? The three Xiangjuns in the design world shared a lot of useful information.
Wang Jie, founding partner/design director of Shanyi Construction, believes that designers cannot be satisfied with "selfish desires", but must ask "What are your hobbies? What do you want most?" Only in this way can it be possible Become the design agency that best understands young people’s lifestyles.
Zhixing Architectural Partner Chen Kai explores "local practice, place symbiosis" through design practice exploration of B&Bs, private houses, office buildings, and government affairs spaces. Chen Kai believes that in a rural context, architecture and nature should coexist harmoniously, while in an urban context, old building resources should be rationally utilized, the spatial relationship between surrounding buildings and streets should be coordinated, and the urban mechanism and context should be continued.
The home in the heart of Wang Shuai, the photogenic founder of Meisong, is always warm, but in the face of a typical and specific customer group, how should we create more life possibilities? Wang Shuai proposed that design should consider building a zero-boundary conversion model for future human settlements, making home the end point of self-return.
Changsha W Hotel is inspired by the name Changsha "Star City", and then expands into the vast space. When you are in it, Changsha's unique charm and futuristic style come to mind.
As a strategic partner, NetEase Home East China Editor-in-Chief Luo Huijun said that the current channel fission speed is accelerating, and the terminal consumer market is also more diversified. The strategic cooperation between NetEase and Hengjie is to discover culture through various links. The locality and uniqueness of the home allow the power of excellent design and the power of intelligent manufacturing of new domestic products like Hengjie to complement each other and make due contributions to the upgrading of human settlements.
Designers pursue beauty, and beauty exists in many forms. Hu Xiang, vice chairman of the Hunan Provincial Design Artists Association/director of the CIID (Changsha) Interior Architect Center, believes that most owners require designers or artists to create beautiful forms, but there are also designs that do not follow the rules. Regardless of the design technique, Hu Xi believes that the most important thing is that the work you create must make people "feel".
Leading the intelligent manufacturing of domestic products and jointly promoting quality and beautiful China
If the secret to the success of Changsha W Hotel is to satisfy the ultimate with avant-garde designSpace experience demand, the secret of new domestic products in home furnishings to win the favor of consumers is also to create the ultimate brand experience with product quality and technological innovation. From an intelligent manufacturing base for the production of all categories of sanitary ware and realizing the collaborative integration of multiple intelligent manufacturing bases, to the completion and commissioning of three international-level R&D laboratories with a total area of 6,000 square meters, Hengjie has inherited its cultural heritage while also Using technology to create a national trend, it constantly refreshes the public's understanding of new domestic products for home furnishings. As the only representative brand of new domestic products for home furnishings, it has been selected into the People's Daily's "Brand Power Plan" together with Huawei, Yili, Moutai and other leading Chinese brands to build a A new benchmark for Chinese brands.
Why was Quality China IP born? It comes from Hengjie’s original intention to lead new domestic products for home furnishings. He Zizhen, brand director of Hengjie Group, said that a life with design is a life of quality, and a truly new domestic brand must be able to help designers complete their works through excellent products. To this end, Hengjie has always focused on the actual use environment of Chinese bathrooms in design, whether it is the one-button knob design, intelligent cleaning positioning and other hard-core technologies installed on Hengjie smart toilets, or the latest Hengjie water purification technology, The two major waterproof and moisture-proof technologies of Hengjie bathroom cabinets are based on effectively solving industry problems and pain points in use, allowing new domestic brands to empower design and let design light up the beauty of China.
As early as 2019, when Hengjie held the National Fashion Style Lifestyle Designer Salon in Changsha, as the city convener, Chen Zhibin gave a wonderful speech. After two years of absence, Chen Zhibin is reunited in Changsha under the name of "Quality Beauty China". As the director of the Environmental Art Committee of the Hunan Design Artists Association, Chen Zhibin is very happy to participate in the "Quality Beauty China" event with NetEase and Hengjie again. Chen Zhibin said that from Orange Island to Meixi Lake Culture and Art Center to today’s W Hotel, many designer friends have participated in sharing, and it feels great. The "Quality of China" campaign wishes the designer friends who enjoy the "spiritual feast" to create more outstanding works.
Hengjie has always been a staunch supporter of quality home decoration. Xie Yongcheng, general manager of Hengjie Group's national home decoration business department, said that by taking advantage of the favorable weather (the rise of the national home furnishing trend), location (Hengjie is No. 1 in terms of service, product, and market share), and people (Hengjie Group) With its emphasis on home decoration channels and its advantages in resource matching, Hengjie will make Chinese home decoration more high-quality.
Hengjie has grown to a team of more than 100 people in Changsha. Xiao Si, head of the home improvement channel of Hengjie Group’s Changsha Operation Center, hopes that with more sharing and communication between Hengjie and designer friends, both parties will work together to create a better future. future.
Huxiang culture emphasizes practicality and seeking truth from facts, while Hengjie New Domestic Products advocates persistence in quality and exceeding expectations to meet consumers' quality life needs. At this event, designers shared enthusiastically around the "Quality and Beauty of China" IP and new domestic products for home furnishings.
CCD Managing Partner/Senior Vice President Zhuang Ruian: "Quality in China" is to improve everyone's design taste and quality of life, making China a place that the world longs for.
Ling Yun, Design Director of YanDesign: "Quality and Beauty in China" is to use quality design to promote a beautiful lifestyle.
Robert, chief designer of famous craftsmen: "Quality and Beauty in China" emphasizes that China's national power is rising, and domestic products have also met quality requirements and beauty. The national trend is at the moment, and so are Hengjie's products, which are very delicate and beautiful. "Quality and Beauty in China" is the national trend.
So far, the "Quality China" urban landmark experience tour that has launched in 2021 has already visited Shanghai, Tianjin, Shenzhen, Nanjing, Changsha and other cities. "Quality China" not only brings exchanges between inter-city design circles Platform, phenomenon, and systematization, and through the sharing of big names, the design style of urban landmark buildings and the charm of new domestic products for home furnishings are fully demonstrated; at the same time, the "Quality and Beauty of China" IP also helps more young design elites to enter the industry On the stage, a magical "chemical reaction" can occur between senior designers and young designers, between design concepts and intelligent manufacturing of domestic products, triggering more attention and support for the integration and development of Chinese design and new domestic products in the design circle, both inside and outside the design circle.
The in-depth exchange and integration of architecture, design, and brand are still moving forward. Hengjie will meet you at the next stop of the wonderful "Quality and Beauty of China" city landmark experience tour!
