On April 27, the strategic cooperation exchange meeting between Juran Home and Hengjie Sanitary Ware Group and the joint marketing launch meeting of "Smart Renovation Home" were held in Juran Building. Executive President of Juran Home Group Wang Ning, Wang Peng and Li Xuanxuan, vice presidents of Easyhome Group, Ding Wei, CEO of Hengjie Bathroom Group, and Zhang Bingyan, senior vice president of sales, attended the exchange meeting. At the meeting, Zhang Bingyan said that Easyhome and Hengjie are the strongest partnership, and he hopes that through the in-depth empowerment of both parties, the "Smart Renewal Home" activity will become an industry benchmark and break the dilemma under the epidemic.
Create the 5 strongest ones to break the "epidemic" dilemma
Ding Wei said that with the strong support of Easy Home, Hengjie focused on implementing fundamental improvements in the Beijing area and achieved remarkable results, which also laid a good foundation for Hengjie's future development. Hengjie will replicate the "Beijing Model" across the country, allowing consumers to truly understand Hengjie's product features and brand concepts. Through the joint empowerment of both parties, it will become the number one in the industry in various regions across the country. This is the core of Hengjie's future. competitiveness.
Zhang Bingyan said at the meeting that Juran Home and Hengjie have always been good brothers, and this in-depth cooperation between "brothers" is the basis for bringing "May Red" to the whole country. Hengjie will go all out to "make good brands, make good products, and make good services", strive to achieve new highs in performance, boost industry momentum, and drive industry sales enthusiasm.
Wang Ning said that home furnishing has a rigid demand, and the impact of factors such as the epidemic is only short-term. User demand still exists. This is the consensus of every home furnishing person. However, the epidemic has accelerated the digital transformation and upgrading of the home furnishing industry, and digital transformation will also become the second lifeline of enterprises. Recently, Easy Home and Haier Smart Home jointly created a textbook marketing campaign, achieving nearly 100% year-on-year sales growth. This is the result of Easy Home’s digital transformation and the courage to choose to jointly create it with Hengjie in May. The confidence of the industry’s “super IP”.
The "Smart Renewal Home" event is the largest and highest-level joint marketing event in the industry jointly created by Easyhome and Hengjie Bathroom. By then, the leading brothers will join forces and use the 280 stores of Easyhome as the carrier, point-to-point, face-to-face, group to group, store to store, from unified strategy to consistent execution, to create the strongest brand voice, strongest advertising coverage, It is actually the first "Top 5 IP" in the industry with the strongest store coverage, strongest landing, and strongest traffic operation.
