On August 14, the 2022 Third China Bathroom T8 Summit, guided by the China Building Materials Circulation Association and hosted by the China Building Materials Circulation Association Ceramic Bathroom Distributors Committee, was held in Huangshan, Anhui. As the only new domestic sanitary ware brand representative and smart sanitary ware expert to be selected into the People's Daily's "Brand Power Plan" twice in a row, Hengjie was invited to give a keynote speech and participate in the sanitary ware peak forum, and interacted with industry colleagues, representatives of home building materials merchants and supermarkets, hotels and engineering Representatives of purchasers jointly discussed high-quality development driven by innovation.
China Bathroom T8 Summit, as a top roundtable meeting in the bathroom industry, has been favored by the bathroom industry, home building materials, real estate, design agencies, hotel procurement and other fields since its inception in 2020; every year, China Bathroom T8 Summit gathers the wisdom of giants , forming a closed loop of health enterprises, stores, and industrial chains to jointly discuss the future of brands, interpret industry trends, and promote the vigorous development of the industrial chain.
Faced with the dual pressures of the epidemic and real estate, how can health care companies break through? Zhang Bingyan, senior vice president of sales of Hengjie Group, believes that only by persisting in innovation can we achieve steady and long-term development.
Through product technology innovation, Hengjie has not only accumulated thousands of core patented technologies, but also successively launched star smart toilets such as Q9, R11, Q9X, and customized luxurious series of customized bathroom cabinets. , the T9PRO water purifying and anti-scaling shower head blessed with a number of cutting-edge technologies has made Hengjie Xingpin and full-scenario bathroom space solutions the new favorite for a new life.
Through channel innovation, Hengjie has established 3,000+ specialty stores in 400+ cities; at the same time, Hengjie’s store image is constantly iterating, and it is committed to building the Hengjie City No. 1 store, which not only carries sales and image functions, but also forms an effective link with high-quality resources. Connect and jointly help improve consumers’ quality of life.
In terms of marketing innovation, Hengjie has joined hands with building materials giants such as Easyhome and Red Star Macalline to carry out joint marketing, create "Quality and Beauty in China" IP among the designer group, and launch the "Hengjie Renewal City Plan" ”, ultimately forming a situation in which multiple parties interact and benefit.
Faced with the "difficulty of installation" of smart toilets, Hengjie took the lead in launching the "Hengjie Flash Installation" service, which includes "2-hour quick replacement + 8 free services", making smart toilet renewal quick and easy. Good and worry-free, leadingThe service quality of the sanitary ware industry has reached a new level.
In the forum session, Hengjie and industry colleagues, Zhang Yulong, director of the bathroom tile ceiling wall division of Red Star Macalline Group, Liu Helin, director of China Railway Construction Materials Centralized Purchasing Shanghai Center, etc., discussed many topics topics were discussed. Mr. Zhang said that Hengjie’s growth in the first half of 2022 will mainly come from smart products, multi-channel layout and growth in full bathroom customization; relying on Hengjie’s full product chain R&D and intelligent manufacturing advantages, Hengjie will use full-scenario bathroom space Solutions to meet consumers' various needs for quality bathroom spaces.
At this T8 summit, due to Hengjie’s comprehensive strength and contribution to leading the green development of the industry, Hengjie was awarded the title of “Bathroom Head Brand” and the first batch of “Green Building Materials” "Recommended Brand for Going to the Rural Areas"; in addition, Hengjie dealers in Xi'an, Tianjin, Beijing, Wuhan, Chongqing, Wuxi and other places have also been awarded "Designated Service Providers of Green Building Materials for Going to the Rural Areas".
It is Hengjie’s expectation to have in-depth exchanges and sharing with colleagues and industry chain partners to explore new paths for the high-quality development of the sanitary ware industry.
Innovation is an eternal topic, and challenges are the driving force for progress. On the road to promoting the transformation and upgrading of the bathroom industry, Hengjie will continue to abide by its mission and maintain quality!
