On April 17, a warm Chinese original art tile brand CASARO (Cassano Art Ceramics) Art Festival was held at 504 CASARO, Building A4, Jinying Green Island International Center ( Cassano Art Ceramics) exhibition hall grand opening. Jiangxi Provincial Ceramic Art Master, Visiting Professor of Art at Communication University of China, Vice President of Jingdezhen Painting and Calligraphy Institute, Chief Art Consultant of CASARO (Cassano Art Ceramics) Wang Lin, National Registered Senior Interior Designer/Interior Architect, Jiamusi Environmental Art Design Association Zhang Nan, deputy secretary-general, winner of the 2018 Jintang Award annual selection of outstanding works, chief consultant of space design of CASARO (Cassano Art Ceramics), Wang Huirong, founder and general manager of CASARO (Cassano Art Ceramics), and representatives from Tencent Home Furnishing and Taocheng More than 50 guests and friends from the media such as Newspaper, Ceramics Information, China Ceramics Network, Huaxia Ceramics Network and other media attended the opening art festival of CASARO (Cassano Art Ceramics). At the opening ceremony, Wang Huirong, founder of CASARO (Cassano Art Ceramics), Wang Lin, chief art consultant, and Zhang Nan, chief space consultant, delivered speeches respectively.
OriginalIs CASARO strong>The cornerstone of (Cassano Art Ceramics)
(President of Jiangxi Pingxiang Chamber of Commerce, Jiangxi Institute of Arts and Crafts, Guangdong Alumni Association Mr. Wu Guizhou (middle), Chairman and Chairman of Meris Company, came to the site to provide guidance
In recent years, with the rise of a new generation of consumers, all walks of life have ushered in a new period of change. Original brands and original products are increasingly favored by the new generation of consumers. The same is true in our ceramic industry. At the opening ceremony, Wang Huirong, founder of CASARO (Cassano Art Ceramics)Introduced CASARO (Cassano Art Ceramics), a high-end ceramic tile brand focusing on originality and art. It is committed to building the industry's first major home building materials company with "health + environmental protection + public welfare" as its core. In the early stage, it focused on ceramic tiles and high-end ceramic tiles. Home customization is the entry point, and other home building materials will be gradually integrated later to provide convenience for consumers and create value for agents.
As an original high-end ceramic tile brand, Mr. Wang shared that CASARO (Cassano Art Ceramics) ceramic tiles will use art as the carrier, starting from the most intuitive products, so that every product Each has its own unique language. Through the patterns and textures of the products, the inner world of Ceramic Tile Design Week is expressed, and all of this cannot be achieved by plagiarism, but requires original design with its own ideas and artistic understanding to be truly completed.
ART IS CASARO(card The soul of Sano Art Ceramics
Cassano Art Ceramics CEO Wang Huirong and Jiangxi Province Ceramic Art Master Wang Lin Teacher signs contract with Cassano brand
Supporting the development of the brand is inseparable from good products with unique craftsmanship. With the continuation of craftsmanship, Cassano teamed up with outstanding domestic and foreign arts and crafts masters to create products full of art and warmth. products, create "perfect" texture, innovatively define modern texture bricks, and re-establish industry benchmarks. Today this heavyweight art master came to Cassano. Her artistic temperament and artistic attainments coincide with the Cassano brand. She is also one of the soul figures of Cassano. She is the master of ceramic art in Jiangxi Province&- Wang Lin is also the vice president of calligraphy and painting in Jingdezhen, a senior arts and crafts artist in Jiangxi Province, a member of Jiangxi Artists Association, a visiting professor of art at Communication University of China, and a visiting professor at Jiangxi Academy of Arts and Crafts. Teacher Wang Lin will endorse Cassano and create a different Cassano with her extraordinary artistic attainments.
Anjan Chatterjee, a professor of neurology at the University of Pennsylvania, believes that early art was human instinct, but with the development of human civilization, it gradually broke away from instinct and became A free expression. At the opening ceremony, Wang Lin, chief art consultant of CASARO (Cassano Art Ceramics), shared CASARO (Cassano Art Ceramics)'s understanding of art. Wang Lin pointed out that the instinct of ceramic tiles is decoration and the pursuit of beauty, and the highest pursuit of beauty is the most direct and direct expression of freedom. However, in the past many years, we have been pursuing technology and neglecting the understanding of aesthetics and the pursuit of art. CASARO (Cassano Art Ceramics)'s pursuit of art is a kind of free expression. We perfect our understanding of aesthetics in ceramic tiles, rather than keeping everyone away from art.
As a master of ceramic art in Jiangxi Province, a visiting professor of art at Communication University of China, and vice president of Jingdezhen Painting and Calligraphy Academy, Wang Lin’s attainments in aesthetics are self-evident, and her understanding of aesthetics is beyond Ordinary people. At the opening ceremony, Wang Lin also pointed out that CASARO (Cassano Art Ceramics), under the guidance of aesthetics, will make CASARO (Cassano Art Ceramics) products more artistic. With CASARO (Cassano Art Ceramics) ) space becomes more artistic. All this, like the CASARO (Cassano Art Ceramics) exhibition hall and products, perfectly confirms Wang Lin’s statement.
The scene is CASARO(card The magic weapon of Sano Art Ceramics
The new generation of consumption must be scenario-based consumption. Brands without scenario-based consumption are destined to have no future. At the unveiling ceremony, Zhang Nan, chief consultant of space design of CASARO (Cassano Art Ceramics), shared CASARO (Cassano Art Ceramics)’s understanding of the space scene. Teacher Zhang Nan said that as a front-line person in actual combat, whether in commercial space or home decoration channels, the design scene has begun to change. We have gradually changed from the previous American, European and other decorative styles to the current black and white and gray simple style. New scenes have emerged, which also require new ceramic tile products to serve these new scenes.
CASARO (Cassano Art Ceramics) has been thinking about how to better serve the new generation of consumers so that they can obtain products suitable for their new scenarios. Just like what Mr. Zhang shared at the opening ceremony, the products of CASARO (Cassano Art Ceramics) not only focus on the beauty of the product, but also pay more attention to its artistic value in space. The new generation of consumers likes valuable products, and the pursuit of beauty and understanding of art are very important. It happens that CASARO (Cassano Art Ceramics) has achieved this.
Jiangxi Province Art Master Wang Lin (left) Mr. Xiao Fei (middle) card Sano CEO Wang Huirong (right) visited the scene in person
Senior interior designer Zhang Nan (first from left) Mr. Zhang (second from left) ), Mr. Xiao Fei (third from left) and Ms. Wang Huirong (right), taking a group photo outdoors
April 17-21, CASAROSee you at the Nuo Art Ceramics Art Festival!
