China Ceramics Network News On December 26, 2019, Beijing time, the Wrigley Home Furnishing Group’s 2019 Annual Media Communication Appreciation Meeting with the theme of “Meeting the Elegance and Learning the Future Together” was held in Foshan. At this communication meeting, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, Mr. Mu Boyun, brand director of Wrigley Home Furnishing Group, market leaders of Wrigley brand, Faenza brand and Anhua brand under Wrigley Home Furnishing Group, as well as Foshan Daily, Guangzhou Daily, Nanfang News media such as Metropolis Daily, Yangcheng Evening News, Jiemian News, and home furnishing industry media such as NetEase, Tencent, Sina, Phoenix, and Sohu. 50 colleagues from the media gathered together to learn about the future.
Wrigley Home Group Media Communication Conference
At the communication meeting, Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, and Mu Boyun, brand director of Wrigley Home Furnishing Group, delivered speeches. Mr. Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, offered the first blessing of the New Year to all the media friends present. He thanked all the media for their care along the way, and hoped that we can work together in the new year and embark on a new journey together! Regarding the transformation and reform path of Wrigley Home Furnishing Group in 2019, Lu Jinhui said that in 2019, Wrigley Home Furnishing Group will upgrade its brand strategy, conquer smart homes (establishing a smart home research institute), delve into customized homes, develop new retail models, and accelerate international layout. Through comprehensive layout and reform, we will use our own solid steps to connect this era and create a grand plan for the future.
It is worth noting that just this month, Wrigley Home Furnishing Group has officially changed its name, and "Lehua Home Furnishing Group" has officially been renamed "Wrigley Home Furnishing Group". In 2020, Wrigley Home Furnishings will present Wrigley’s style with a new look, and specific strategic adjustments and upgrades will be announced next year.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group
Mr. Mu Boxun, Brand Director of Wrigley Home Furnishing Group, gave a detailed review and explanation of the major communication events of Wrigley Home Furnishing Group in 2019. Mu Boyun said that in 2019, Wrigley Home Furnishing Group created many historical chapters, andEvery chapter is inseparable from the support and testimony of friends from the media. In 2020, we hope to work together to create more brilliance!
Mr. Mu Boyun, Brand Director of Wrigley Home Furnishing Group
At the thank-you meeting, Wrigley Home invited Ms. Zhou Yafen, the editor-in-chief of Tencent Home South China, to share her insights into the lifestyle of Chinese families and seek to provide targeted lifestyle guidelines in work and life. Similarly, Wrigley Home Furnishing Group has always been committed to improving people's quality of life as its brand mission, creating a new lifestyle for users, imparting a new lifestyle to consumers, and providing consumers with overall bathroom space solutions. , allowing consumers to feel the fun of actively creating space and satisfying everyone's pursuit of a better life.
Ms. Zhou Yafen, Chief Editor of Tencent Home South China
In the information, big data, and intelligent environment, how to use today's advanced scientific and technological information technology to empower brands and bring intelligent convenience and comfort to life, exchange meeting site, commercialization of massive engines Liao Yawen, Marketing Strategist of the National Marketing Center, shared with us the theme of "Opportunities Pregnant Under the Wind". In the face of huge amounts of data, Wrigley Home Furnishing has kept up with the chase and actively embraced the new retail model. In June this year, Wrigley Bathroom New Retail Experience Store opened in Foshan. We introduced smart home systems into terminal experience stores to provide consumers with the best services. Create a scenario-based shopping experience that combines online and offline.
Marketing Strategy of National Marketing Center for Commercialization of Massive Engines Liao Yawen
At the event site, Wrigley Home Furnishing Group assembled Wrigley V7 disc series, Faensa Lingzhi M20 series, Anhua brand smart i20 series, etc. to create a bathroom scene space for media colleagues. These products have attracted high attention and good looks in the year. The integrated appearance of value-for-money, high-tech, and highly practical products created a life-filled atmosphere at the event site. The improvement of the quality of life may be just a matter of replacing household items at your fingertips.
Bathroom scene space diagram
At the end of the meeting, the atmosphere was pushed to a climax through lottery draws and game interactions. Wrigley Home Furnishing carefully prepared smart gifts to share the charm of the products and wisdom with the on-site product experience officers. According to the person in charge of the brand, the best wisdom award given out this time is the smart toilet AKB1305, which is a new product in the series in 2019. It integrates wisdom and beauty. It was deeply loved by consumers in 2019. Not long ago, During the Double Eleven e-commerce festival, it was remembered by consumers as the best-selling model on Double Eleven.
Best Wisdom Award
This communication meeting has deepened the communication and understanding between the two parties. Home scene space is an indispensable part of life, work, and entertainment. In 2020, Wrigley Home Furnishing Group will continue to ride the wind and waves to provide consumers with the most comfortable life. Scenario space, provide customers with better products, services, and designs, and become the leader in intelligence and customization in the bathroom industry!
